Alice Fashion, established in 1996, has always stood out in the fashion world thanks to its original style and quality.
We make stylish, eye-catching designs children love to wear, no matter what the occasion.
Combining trendy colors and high-quality fabrics, Alice Fashion creates the perfect outfit.
2010 marked the arrival of Forplay, our casual line that caters to the children's everyday needs.
Forplay closely follows all current trends and incorporates those elements into comfy, original children's tracksuits and athletic wear.
Both Alice Fashion and Forplay use eco-friendly prints, thus contributing to the protection of our natural environment.
Our clothes are designed and manufactured exclusively in Greece by greek workforce so as to offer a boost to the greek economy.